From Stuff White People Like (the blog), #60, the Toyota Prius.
Over the years, white people have gone through a number of official cars. In the 1980s it was the Saab and the Volvo. By the 1990s it was the Volkswagen Jetta or a Subaru 4WD stastion wagon. But these days, there is only one car for white people. One car that defines all that they love: the Toyota Prius.
The Prius might be the most perfect white product ever. It’s expensive, gives the idea that you are helping the environment, and requires no commitment/changes other than money.
The Toyota Prius gets 45 miles per gallon. That’s right, you can drive 45 miles and burn only one gallon of gasoline. So somehow, through marketing or perception, the Prius lets people think that driving their car is GOOD for the environment.
It’s a pretty sweet deal for white people. You can buy a car, continue to drive to work and Barak Obama rallies and feel like you are helping the environment!
For the purposes of full disclosure, I'm white, but I drive a Ford, sans bumper stickers, Obama, or McCain.