Beer better investment than newsprint

The news on newspapers continues to be bad. In fact, rather than waste your weekly paycheck on the daily newspaper, beer makes for a better investment.

According to Digital Deliverance, if three years ago you had purchased $10,000 worth of beer and then got drunk each day ever since, the value of the deposits on the beer kegs would have given you a better Return on Investment than if you had investment that $10,000 in almost any U.S. newspaper company. Moreover, you'd have plenty of beer left and would have had a much better time!

Using today's stock prices as your guide, buying beer and getting drunk night would on average have given you a ROI three times better.

Even worse (or better, depending on your perspective-JB), if you had invested in the McClatchy company, beer instead would have given a seven-times better ROI. Beer yielded a 12-times better ROI than the Journal Register Company. And beer toasted a 41 times better ROI than an investment Gatehouse Media. The executives of those companies are losing advertising, losing circulation, and losing the financial community's confidence. The executives can hardly make a case for being financially sober. In their cases, the 'empties' aren't the beer kegs.

I wonder how much better than three times my ROI would be on beer, vs. investments in Maine's watered-down dailies?